I have been browsing this site from time to time and have only posted twice as I've read the attacks given to people who aren't in the "cliche" . It's curious how the majority of people on this site can be nasty and sarcastic because a new person is entering the industry.
I purchased an existing
sign shop 4 years ago and knew nothing about
signs. However, I have a strong background in sales/marketing/operations. When I entered this industry I left a corporate position. My purpose for going into a new business venture was the excitement of doing something new and take a struggling entity and make it the best I possibly can.
People have two to three careers in a lifetime. Very few stay in the same field they started out in. My plan was to cross polinate to my former customers, vendors and competitors to be their preferred
sign vendor. So far this has worked and we have grown every year and are making it through this crazy economic time with tons of referrals and consistent marketing. Is it tough?? - you bet... Do we make mistakes and have do-overs?? Unfortunately yes.... Do I keep learning ways to do things more efficiently and better?? - of course. Has this site given me some good insight and ideas? Absolutely.
I have never designed or fabricated a
sign with my own hands. My staff always cringes when I walk into the back room to "help" them. You can be successful in an industry without physically doing the work. As long as you have quality employees to produce the product, you will have great designs, quality products and happy repeat customers.
I have made strong relatoinships with the various jurisdictions in my area so I can assist my clients with acquiring variances on signage. We have become advocates in the Denver area for
sign standardization policies and have collaborated with other
sign companies on projects that were beyond our capabillites such as knowing all the engineering and wind load calcs for larger monument
signs. Collaboration is a wonderful thing. Everybody wins.
I thought that was what a forum was to do. Collaborate and help people grow, give them advice and create a collaborative environment for all to be successful from information offered.