Wouldn't surprise me, I ordered 3-4 rolls back in July when Grimco was having a deal on that stuff - think it was like $89/roll for 54".  Anyway, it always printed blotchy and not smooth for lack of a better term.  Seemed the ink never liked to lay down correctly on it.  Was certainly fine for yard 
signs and interior foamcore, etc., but I never had much faith in it for anything but cheap stuff.
I think Oracal's 3641 is about as good as you can get in regards to durability and print-ability.  :Big Laugh