Logo Critique

[tonywhittier]

Working on a logo for a construction company that wanted something new and "edgy" any ideas, suggestions?

 

[Carl Crabtree]

Looks good. You might lighten the Gray's for a little more contrast.

 

[tonywhittier]

Looks good. You might lighten the Gray's for a little more contrast.

Forgot to mention it's in grayscale right now but will have color added to it after the initial design is done

 

[HDvinyl]

I would get rid of those "circles with crosses" in the tagline.

 

[CP Signs]

I think they are made to be screws.

 

[HDvinyl]

I would screw straight then.

 

[bob]

Right now it's rather dark and forbidding.

Color, properly done, may or may not mitigate that. Too much color and it will look like a logo for a traveling circus, too little and it will remain dark and forbidding. I use the term 'forbidding' because it most certainly doesn't make me want to call on them.

If those round things are supposed to be screws then they conflict with the perceived perspective the drop shadow adds to the band where they live. Try allen heads, they come in perspective and there's no doubt as to just what they are.

Overall, way too much detail for a logo. Try losing all of the effects and see what it says.

 

[Charlie J]

Awesome!!...Maybe brighten up the text though?

 

[SuncitySigns]

Would it be worth making the secondary panel/copy the same length as the "Blackbear" wording or just that little it bigger in general?

 

[artbot]

i think the bear is too illustrative. could be a good bit more iconic. currently it's in kind of a "sports team" design idiom. that said, i'd look at a lot of sports logos and study how they've been deconstucted/simplified.

 

[visual800]

I like it, I would place more space on the smaller caps though and either do good screws on the capsule or dump the ones you have

 

[qmr55]

Well, you got a good design...so let's see some color? Let's see what you got!

 

[John Butto]

Maybe someone in the Northwest or Alaska can see it better, but that looks like a Grizzly Bear. Nice illustration anyway.

 

[asantacasa]

Needs strong contrast! really make it pop!

 

[SIGNTIME]

i think it looks good only thing is the message that is most important is the smallest part and the last that my eye went to

 

[Gino]

Lookin' good, but I would use a black bear. Someone down the line is going to complain about that and someone's gonna feel a little embarrassed.

 

[tonywhittier]

ok im working on some of the changes..ill repost it when I'm done.

 

[divers2deep]

I like it!

I can really see this printed with metallic inks on a roland, that would look awesome!

Nice work!