While I can see the look you're going for, to me, this looks as if you just modified a VectorArt maltese cross image. It doesn't look very original.
I tend to avoid using black and red together when possible. Your colors might look richer/more traditionally minded if you used red/maroon and imitation gold with some black touches. I don't like the way that some of the cross has black fill and other parts have white fill.
Your name is way heavy on the white outline, and distorted in that way, on the shape it's already on, makes for some conflict.
I think I would use a display font for the name only, and keep the other fonts more simple. For the name itself, the font choice has a lot of conflicting angles.
Conversely, you could focus on the word HANDCRAFTED, and put the name and "design" top and bottom in the shape. Make it a little more primitive/beer label looking.
I don't care for the little retro diner looking shape around "by" I think it puts too much emphasis on that word.
Love....Jill
