Being a freelancer...
While I tend to agree with Gino that the wheel can only
be reinvented so many times. In my experience, creative
block usually has little to do with making up something but
the distractions or boredom of siting in a desk for hours
on end. I have a massive book collection to get ideas from
and thousands of unused ideas and logos. But in the end...
I like trying to re-invent the wheel - as frustrating as it
may be.
I hope we never have a "style" though I do tend to like retro,
many many
sign designers and freelancers do have a style...
and can work out for a while, but in my opinion a freelancer
will only reach a certain audience and will not have as many
opportunities to make money as a
sign designer with a wider
range of work/styles/
sign types.
Not all freelancers are slow, not all
sign shops are the same.
I noticed that most
sign freelancers specialize... which I
find odd since
signs are a speciality of graphic design. Now
we has sub-specialties.
As fun as it is to make logos and wraps, I make 99% of my
money on architectural signage, wayfinding and environments.
I'm a good logo and wrap designer, decently fast at it. But for
some reason, I have been cast as an architectural/environmental
sign designer. One thing for
sign freelancers to consider... you
may get paid 100-200 bucks a logo, or wrap, most of the
architectural
sign jobs I work in are in the thousands in billing.
I think it would be smart for a
sign shop to have a few
freelancers on call. That way they can direct a job to an appropriate
designer.
Right now we have 3 regular clients, all
sign shops. We are going
all in on being a design firm specializing on brand/logos,
advertising and environments. Freelancing has been great for me,
but not as artistic as I would like to be since my clients usually
add their own interpretation, the work is not as satisfying. We are
still going to service freelance clients, but looking to design directly
for the client.