New Logo (Ample Electric)

[HaroldDesign]

Thoughts on this? Customer liked the sketch concept that lead to this. Thought it would be a good idea to post it before showing him.

 

[lexsigns]

I like it

 

[HulkSmash]

I think it looks pretty cool, just the retro theme is getting pretty old though.

 

[Pat Whatley]

Isn't retro old by default?

 

[HaroldDesign]

Around here it's all lightening bolts and terrible things made by someone's artist kid, so for it to have style at all will have a lot of appeal!

 

[qmr55]

Don't really have a lot of comments on the design but I think the inside corners need to match the corners of the border!

 

[rjpjr]

Thoughts on this? ...

IMHO...

a little off balance and top heavy
not quite enough contast
too complicated​

a quick revision...

 

[SignManiac]

I would have to agree with RJ Less is more.

 

[signcrafters london]

I like it, but my first thought was "muffler shop."

 

[HaroldDesign]

Thanks guys. Useful input!

 

[qmr55]

If you're gonna go retro, might as well go all the way. Just another direction here, I don't like the whole rectangle thing I think it is a little boring and if you research retro signage most of them are odd ball shapes and things like that. This is just a quickie but could be another direction you could approach it at!

 

[TyrantDesigner]

I think it looks pretty cool, just the retro theme is getting pretty old though.

It must be a sign shop thing ... cause all the logo's I end up doing while freelancing are never retro, but I swear every other company that wants a logo while I'm at work ... wants retro styling.

 

[Jillbeans]

I think RJ had a great take on it. Yours seems to have too much background and not enough Ample. The slant seems off between the shape and the lettering. When working with angles I have learned to try and make each element have the same skewing.
Love....Jill

 

[HaroldDesign]

Oh Boy - He really like it, but decided to register as Excell Electric at the last minute. Said he didn't know I would bring the sketch to life so quickly. Anyway, he also stated that he wanted me to combine one and the other, so I turned it into this. We'll discuss things this evening. I'm actually not sure if he wants it spelled Excell or Excel! I didn't set out for a "retro" look - It just ended up being a good style to work plug ends into it without being obvious while having aesthetic value.

 

[J Hill Designs]

a little off balance

 

[fmg]

Like it!

 

[signcrafters london]

a little off balance

Could you try it with some kind of icon or graphic above the Excell?

 

[HaroldDesign]

Keep the suggestions coming! I'm probably not going to touch it until I have a chance to talk with him more, but I'm keeping my eye on this thread because it helps develop new ideas in my head in the meantime.

 

[wildside]

a little off balance

the oblong oval makes it look very off balance

 

[HulkSmash]

Have you thought of adding some minor grunge to the orange shape to make it look more "aged"?