Euro, that's an awesome idea! Gino, I get what you're saying, but this is different. The real estate agent put a realistic looking picture, a better version of herself. My logo is fictitious, and super heroes are trending. I used my mom because she is the back bone to this company. Everyone knows her, she is the world of
signs.
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I know this will likely send Gino into cardiac arrest, but I couldn't agree with him more. We have several realtors who do the same thing and it generates nothing but smirks and dismissiveness about who the person is trying to fool.
What you've created isn't a logo, its a comic book cover theme that others have tried to point out to little avail. The religious connotations and risk have been well explained and yet you will undoubtedly persist. When polled, the fastest growing religious preference in America is "None of the above, none" Having pride in your faith is a wonderful thing, but you run the risk of alienating more people than you appeal to. I purposely avoid companies that wear their faith on their sleeve in their advertising.
Very little about your "logo" is original or leaves no doubt that you sell
signs or are the best option for me to bring my business to. I understand that your mom is involved in the business, but just like a house being harder to sell if it is overly personalized, the same could be said here. She might be a wonderful woman and a great signmaker, but locking in even a fictionalized image of her opens the door for misinterpretation and even mocking by those unfamiliar with how wonderful she is. People can be cruel and prematurely judgmental. You are running a business and the point of any advertising or branding for our businesses is to improve our success and image in the eyes of the average consumer.
Do you really want to build your entire image on what you perceive as a "trend" or your personal preferences instead of a good, clean, simple logo that is effective and clearly states its message?