New Logo

[Guerilla Signs]

Thanks Neato for being quick and providing great options to choose from.

:U Rock:

Love the new Logo

 

[SIGNTIME]

nice

 

[SignManiac]

I think Gorilla is spelled wrong?

 

[Guerilla Signs]

SignManiac you are correct it is not spelled correct but it is not supposed to be Gorilla it is taken from guerrilla.

My daughter liked the gorilla in the G so we went with that since she is really getting excited about the business, and will probably be the one taking over the business when I retire.

 

[Jillbeans]

Much nicer than what you had before.
Love...Jill

 

[J Hill Designs]

turn on anti-aliasing when exporting

good work phillip

 

[ironchef]

Colombian guerillas

 

[Guerilla Signs]

Here is a better version

 

[Craig Sjoquist]

Looks great indeed, bonus points for Phillip your choice.

 

[bob]

At first glance, which is all you're going to get from anyone anywhere, regardless of the spelling and the beast inside, the 'G' looks far more like a 'C'. Thus at that first, an only, glance it appears to be gibberish.

 

[Moze]

At first glance, which is all you're going to get from anyone anywhere, regardless of the spelling and the beast inside, the 'G' looks far more like a 'C'. Thus at that first, an only, glance it appears to be gibberish.

People with anything beyond a 3rd grade reading level recognize groups of letters as words rather than needing to look at each individual letter to decipher a word. I knew immediately the word was "guerilla". I would guess others are able to read it with the same ease and aren't getting hung up on any resemblance to a "c" as you're suggesting.

 

[bob]

People with anything beyond a 3rd grade reading level recognize groups of letters as words rather than needing to look at each individual letter to decipher a word. I knew immediately the word was "guerilla". I would guess others are able to read it with the same ease and aren't getting hung up on any resemblance to a "c" as you're suggesting.

3rd grade eh? Apparently I'm among the reading disabled. You're absolutely correct that words are read by glancing at them as a unit and not collections of individual letters**. Perhaps that's why after my first, and if I weren't actually examining the thing, only glance I thought is said 'Cruella' as in Cruella DeVille. That's because I'm unfamiliar with any word such as 'Cuerilla' and substituted the first thing that came to mind.

**This is why typesetters can set an entire book and not have much of a clue as to what the book is about. They don't read it, they transcribe characters. If they set it by reading it then the result would be fraught with typos from substituting what they think it said for what it actually said.

 

[Haakon]

SignManiac you are correct it is not spelled correct but it is not supposed to be Gorilla it is taken from guerrilla.

My daughter liked the gorilla in the G so we went with that since she is really getting excited about the business, and will probably be the one taking over the business when I retire.

If you are keeping the Gorilla in the logo, how would NOT everyone be confused about if it is Gorilla (the animal) or Guerrilla (marketing strategy or warfare group) that is misspelled?

Lose the monkey until your daughter actually takes over in the (far?) future, now it only serves to confuse people. However nice a monkey in your logo is to your daughter..

Other than that bit, the logo looks great

 

[Pixels Are Bad Mmmkay?]

It reads Guerilla to me. Never doubted the G for a second.

 

[fmg]

I think it looks very nice indeed.

 

[royster13]

I like the logo but the 1st looks like a C to me....

 

[SlightlyChilled]

looked like a thumb down to me. Then I seen the bigger pic and and see it's a Gorilla

 

[Pat Whatley]

You're gonna hear "You know your name is spelled wrong?" every single day.

 

[ProWraps]

neat concept but guerilla and GOrilla are two different things. not understanding the connection.

 

[Guerilla Signs]

You're gonna hear "You know your name is spelled wrong?" every single day.

I have heard that almost every day since I started and about half the people who write me a check write gorilla the first time I do work for them.

 

[john1]

My company name has my initials and they put them together to create a word lol