Carrying it a step further, since there is also strong objections being expressed to website displays of any pricing that the general public can see, we would also have to turn away any merchant who displays prices on his or her own website.
I respectfully disagree
That would mean that I would not be allowed to display prices for my clipart and Steve C would not be allowed to display prices for his SignFonts. We would also have to disallow SignWarehouse from being a merchant here along with any other merchant who has prices displayed without a password on their websites.
I don't think you can cover all the bases as far as links to others websites, but we can curtail it on this site. There is no "cure all" for the problem. So far we've heard from a couple MM's who agree with no wholesale pricing on S101..
Placing a requirement that all advertising containing wholesale price information or links to a website that contained it only be visible to premium members would have the effect of eliminating about 98% of the exposure advertisers are paying for.
Dennis and Justin don't see a problem. Jurious if you have taken a poll with the MM's?
Articles discussing pricing appear regularly in trade magazines (which anyone can get ... not just
sign companies). Signcraft even gives away a price guide with a
PAID subscription.
Anyone can get if the PAY FOR IT. (kinda like the CM section here). I mean cammon, its not like Signcraft is on the shelf at waldenbooks, and I've have never seen a copy at the doctors office, or my friends coffee table. Even if it was the readily available, you still have to pay for it. Customers are not going to take out a $40 subscription to SC, just so they can get our pricing guide....nor are they going to take a CM subscription here to get this information. THEY COULD, BUT.....$$$ is a pretty effective deterrent
So it really isn't simple at all. The industry benefits from frank discussions of retail price as some realize that they are leaving profits on the table and bump up their margins. At the same time, there is legitimate concern that end users may also see and use such information against a
sign company. And while "in your face" displays of wholesale pricing may be objectionable to many, any attempt to control it or prohibit it would both cost the site most of its advertising revenue and be legally questionable.
Only legally questionable if you refuse them as a MM based on what they advertise on their OWN website...not yours. As I said before, we can only help to curtail what happens here. There is no blanket answer.