the problem with most today, is they dont really have DESIGN SKILLS, but they have a plethora of SPECIAL EFFECTS.......to make up for what they dont know how to do.
DESIGN........in wire frame & or black and white. once you got something that you like there............then see if all the fluff will make it more readable or not.
i remember doing the same roofing guys truck doors when i 1st met him. it was close to this and i was painting only.