I think JR hit on the head. Most of the problem I see is discounting well below market value. Not having a shop of your own you don't realize the pain you could be causing you boss or his competitors. As long as individuals continue to lower the bar so to speak, it sets precedents. Buddy shopping with you sees the cost is way below market value and expects it to be that way always. Then questions the bosses pricing or his competitors pricing.
Look for instance at the market value of business cards, it got that way from ma and pa operations low-balling the market from home locations. These micro operations existed in every small town across the country and they were not in it but for a hobby, to only to make a little extra cash. Say a rainy day funds or a buy a hot-tub fund or Christmas fund. Over time the market was eroded and overall prices fell. In some areas prices fell so low the small to medium businesses couldn't compete. This gave large printing houses following the market and doing high volumes an advantage so they went with the lower prices to compete. Most of the small micro businesses are no longer there, the drop in pricing and stiff competition lowered it to below what they could compete at. This wasn't overnight but more like over 10-15 yrs.
So just think about this. With no overhead you can easily lower your prices way below market value. You can offer products at 50% less than your boss. Will it make a difference now, probably not. As a customer if you can get products at a lower price, can you see yourself paying the higher prices again, I would think that you would shop for the lower prices. Can the customer demand lower prices, ya as we start to go hungrier as
sign businesses. What will you do for work in 10 years when there are less shops in operation because only the big high volume shops could compete in a market structured like this. You'll get what's coming to you , that's all. Good luck dude. That's probably all I should say on this.