It's all about designing what you want to be seen in white space (ie the letters). The letters would pop out a lot against the darker backgroundI'v never understood the reason for going to all the trouble of making a backlit sign and then blanking out 90% of it with a dark color. If it's supposed to light up and be seen at night, those little lit up frilly letters will only be legible from maybe 200 feet or so.
An electric sign should catch someone's eye from 1/4 mile away and as you come up on it be easily read. Sure, reverse backgrounds are appealing, but generally at night, not unless it's huge. Also, when doing electric signs, one should put more emphasis on bolder and heftier letters and graphics, as the light will play tricks on your eyes. Most colors will tend to dance to a degree.
Now, it this sign is only being viewed at close distances, then it might not matter what you do.
I would check out Mike Stevens' "Mastering Layout" book for some basic design principles.
That's a tad bit insulting, considering you don't know this person's skill level. Besides, it sounds like it's not even their design. They have to work with the company's existing logo so there's only so much one can do given the circumstances.
Technically yes your designs are better as far as breathing room . But you've changed the font and look of the logo which in most cases isn't going to fly.
I like option B if you thicken the letters up some and get rid of that damn box around plastic surgery its confining the lettering
Oh and 1 more thing dont use acrylic for this use lexan or polycarb or whatever its called now
I'v never understood the reason for going to all the trouble of making a backlit sign and then blanking out 90% of it with a dark color.
Not "being in the loop" with sales is a recipe for disaster. No retainer? There will be no good outcome here. You should be consulted before your supervisor just tosses a project at you and expects it to be competently completed in an unrealistic timeframe and without adequate information.
Design choices are based on information from the client, standard practices, and technical requirements. Choice of materials and installation methods will inform how the project is built, the layout and the colors. Communication with the client is essential in order for the designer to offer the best solution in the clients best interest. As a designer, you provide a much more important role than a sales person.