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That "ARMY" sample does not look like anything official connected to the US Army. I do a lot of work for various clients aboard Fort Sill and I've never seen that lettering treatment before. It just looks like some kind of custom treatment that originated in a random place, perhaps some sign...

If buying a brand new computer I would recommend getting one with at least a reasonably decent dedicated graphic board. Anything with an "integrated" GPU chip that sucks on system memory is something to be avoided. Prices are finally coming down on higher powered graphics boards, thanks in part...

It's pretty easy to see East Market is a rip-off of Bodega Sans Oldstyle.

Actually it looks like the Small Capitals style of Bodega Sans Oldstyle Black, with only small capitals typed.

A.R.K. Ramos doesn't have individual electronic font files, but they do have a 10 page PDF catalog of typefaces that can be downloaded. The Huxley Modern 511 typeface is included. The PDF contents are vector-based with raw letter shapes. The letters can be extracted to scale and assemble into...

In a normal web browser setup on a desktop PC (without a bunch of ad block add-ons) there is always some pop-up ad that rises up at the bottom edge of the web browser window. An arrow on the upper left corner of the ad can be clicked to make it drop down out of view. But if the page is refreshed...

This problem is one of the reasons why I have a Creative Cloud subscription. Nothing beats the combination of Adobe Illustrator and Astute Graphics' Vector First Aid plugin for harvesting vectors out of PDFs.

We usually make any halo-lit letters as "fabricated" reverse channel letters. Aluminum faces and aluminum returns around 3" deep. If the LEDs are just placed behind flat letters they will show bright light leaks at sharp viewing angles. Metal returns are more effective at hiding the LEDs, even...

MyFonts' What The Font tool only appears to search commercial fonts available for sell on its web site. It doesn't catalog fonts from various free fonts sites, or even the open source fonts at the Google Fonts site. The Geometos typeface looks a bit like a crude knock-off of Neutra

I don't know why I'm drawing a blank on this; I've seen the typeface in the attached image before. It's similar to Palatino or Book Antiqua, but I just can't quite place it. I'm almost positive I have copies of it though. I need the right typeface identified for re-creating a veterans services logo.

If every customer art file I received weighed 2GB I would be deleting those files immediately after production. The burden will be on the client to archive that artwork himself. Too often customers will use us as their branding asset repository, calling us up when they need a vector copy of a...

I'll only like a 2GB art file if the artwork has the details, native resolution, etc to warrant eating up such a giant footprint of disc space. When it comes to customer-provided artwork, that is almost never the case. The fat files are usually the result of someone not knowing what he's doing...

Our shop had a Signmaker 4B in the 1990's. The unit had around a dozen or so font cartridges. We had an interface connected to the 4B so it could work passively as a plotter/cutter controlled by a PC running CASmate. We sold the machine to a local gravestone/monument company after buying a 36"...

Brands of the World sucks anyway. Too many fan re-creations of logos rather than real, authentic artwork. If I'm going to grab a corporate logo from an online source I do better harvesting vectors out of corporate PDF documents rather than free logo sites.

It's heavily altered ITC Bookman. The lettering is not only artificially squished out of normal proportions; it is also artificially thickened after the squishing. That leads to the oddities like the longer serifs and the back leg of the "R" being rounded.

Wagner and Gemini have both discontinued their slotted changeable copy letter product lines. Third party suppliers may still have some to sell, but obviously the stock supply is limited and diminishing. Some companies are custom making slotted letters. I'm going to a sign industry regional...

I think it's not a good thing. A few people at Watchfire might benefit very well financially from this transaction. I'm not optimistic it will help Watchfire over the long term. Private equity firms don't build anything. They don't create and grow companies from scratch. They just buy other...

It looks like Montserrat to me. https://fonts.google.com/specimen/Montserrat?query=mont

Yeah, I think the "American Made" or American assembled aspect will be one of the first things getting the heave-ho by the private equity bosses. The typical Wall Street inspired bean counter type will immediately target any American-based operation for elimination. As I said earlier, our...

This week Watchfire announced the company has been acquired by H.I.G. Capital, a private equity firm based in Miami that has $50 billion worth of other companies in its collection. Usually when news breaks that a private equity firm has taken over a company my reaction is: "uh oh." This is...