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I just came across this idea Tuesday, 6/16/2020, from a daily email I get from Jason Leister. He introduced this phrase, “What makes you think a sales letter is the best way to promote this?” What if we modified that phrase to use in a conversation with a potential client? Maybe we could say...

In the first thread, Notarealsignguy introduced the 5S system. I did some research and learned this: 5S represents Japanese words that describe the steps of a workplace organization process. English equivalent words are shown in parenthesis Seiri (Sort) Seiton (Straighten, Set) Seiso (Shine...

I wonder if we could open up the topic of how to work on your business instead of in your business, quoting Michael E. Gerber. With just that little bit of an opening, what would you like to say?

Just in the last few days, I have seen so many sign shop webpages that say, "Not Secure" in their url. That is not my field of expertise, but I do know that it is extremely important to get that cleared up.

Just out of curiosity, have you read any books on business management? Have you been able to implement what you learned? Sorry about the typo in the title.

My offer is easy and simple. All of my clients enjoy having a productive conversation with me. Why? Because I am a neutral party. Plus my four decades of experience in the sign making industry makes a difference. I will hear you out, listen with empathy, ask clarifying questions, and help you...

I am curious. Have any of you ever had a Manufacturer's Day at your sign shop? I saw several sign shops did it last October on Facebook. Seems like it might be a productive way to introduce students to how you work. Wonder what they will do this coming October.

I am in the process of getting my Signs101 name changed to Sign Shop Helper. We will see if I can get that accomplished.

In my lifetime, I have personally met several hundred sign makers. Most of them while I was working at Product Sign Supplies in San Jose, CA (Now owned by Glantz) Quite often they would sit down at my desk, I was the purchasing manager, and just talk about what was going on in their shop, the...

This is the third in series about responding to your online reviews. Recap of where we are. In the first thread, we introduced the idea that responding is a new way of marketing you sign shop. And, we introduced the idea that your clients write their reviews based on their feelings about...

If you have been reading my threads about how to respond to online reviews, maybe you are interested in how to get more real online reviews from your loyal customers. I am not talking about the fake reviews you can buy. What I am talking about is how to have your eager loyal clients really want...

This is the second of what will be a series about responding to your online reviews. Question: Why even respond in the first place? Answer: To show that you are more than an order taker. To show that you care about the people involved in the sign project. It is an opportunity to honor your...

This thread is the first of what will be a series of short posts about responding to your online reviews. What I will be emphasizing is that responding to reviews opens up a new way to market your sign shop. Some sign makers find it difficult to write responses. I am here to help. No charge...

Have you ever used an X-Acto Z-Series No. 11 Blade They are 7 to 10 times sharper than the common #11 blade. And, they are much stronger. If you ever used one, you immediately noticed the difference. It is amazing. You instantly know you have something very special working for you. Stay with me...

With four decades of experience in the sign shop industry, I am now launching a new free service to independent sign shop owners/managers, anywhere in the United States. This free service has several different features. First, just to have someone to talk with about your sign business. Someone...