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Re-position the blank "infold" so it becomes the center "back" of the brochure. Place a white address box and your return address in the apropriate places and you're good to go with the self-mailer. Honestly...there's nothing wrong with a little negative space...trust me.
Also, omit...
I believe in truth in advertising.
If you're in it to dabble, just let them know you're available for dabbling.
If you're there to do a respectable business, then by all means show 'em something worthy of their hard-earned dollars.
Just sayin'.
JB
Here's one of our old "pocket folder" brochures. I run them on a hand operated hot-stamp press. We're in the process of updating them since our re-branding last year.
They consist of an inexpensive piece of card stock, a photo and a business card. All three elements will get a fresh...
Signs that "last a lifetime"...you might need to re-word this one. Either that or be prepared to do a lot of warranty work.
Other than that, you might want to reduce the amount of words. Overall, people are visual and will make the connection with the photos without all the explanation...
Yep...I picked up "The Goal" at the library yesterday and am just getting started....looks interesting.
Insignia...I was a tool and die maker by trade and then did a short stint in education. As a perfectionist and life-long learner, I accidently stumbled into business and find that I...
I'm home-based, operating out of a two-car attached garage and I'd like to disagree.
When done correctly, a business is comprised of a value proposition, operating "systems" and a customer base. Those three elements can still be managed from the kitchen table...and sold as a viable...
Just goes to show how simple type can be enhanced with a simple grapic to produce mega outstanding results. The serif / sanserif symbosis does wonders. Minion Pro, I presume?
JB
"You can see a lot...just by observing" - Yogi Berra
The winter months are my favorite time to take a step back and get a better look at the big picture. For the past year, I've been working out the wrinkles of a 5S program, (the buzzword in lean mfg. for good housekeeping).
And while...
After a weekend of learning about kanban, I realized my job board has all the makings of being a full-blown kanban (pull card) scheduling system. I need to re-letter the board this weekend, and perhaps tweak the content on the magnets, but I'll report back after I get it fine tuned...
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