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Anyone else going? If there's any cyclists going, I'm looking to get in 50 or 60 miles in on Friday if you want to join me for a ride. Renting a bike out there.

Awesome!

What kind of document do you use for your kickoff on the creative direction? Do you use an in-depth creative brief to outline the initial art direction, and whether their ideas are appropriate for the target audience at the onset? This is often when you can identify creative differences in the...

As the date is getting closer, any more folks sign up and plan on attending? I'm looking forward to going, and I'll be presenting a seminar on Effective Wrap Design. Hope to meet some of you fine folks there! I'll be in town for a few days. Never been to Vegas.

I really love this logo. My only minor critique would be the 4 in the ring seems awkward to me. Maybe its the angles of the 4 being incongruent the panel shape? Just seems a little awkward balance in the space. Or maybe I'm crazy Joe. :)

Dagny for president. I actually have a T-Shirt that says "Reardon Steel" with a logo and everything. Anxiously awaiting the second movie. First installment is on Netflix.

"That boy is good" "You must be crazy"

This is true. We've also made adjustments at times, to keep the slants mirrored, and then we've adjusted the actual branding to marry it. This is one example. I dont have a pic of the other side, but same angle, and the logo then was skewed to follow the lines...

On cue: "Success in spite of a poor brand is not a valid reason to perpetuate it." On a more serious note, we still really haven't heard about who our target audience is. The bottom line is that it makes little difference if the OP likes it or not - it's all about whether the design appeals...

Bingo! Nice Joe.

I think Jill hit's the nail on the head here. It does seem a little amateurish the way the lettering is. I'm sure its on purpose, but optically I think about graffiti initially when I view it. If you're going more after car color changes and that crowd, it's fine, but from a business...

Wow - I have to say the real version pops a lot more than I thought it would. So cool. Glad to have been a part of it. You must have that printer calibrated to the nines to get the colors so vibrant. Sweet!

Maybe its a regional thing, but I've never seen a blue pill bottle. Maybe its because of door handle placement on the pill bottle, but my first thought was that it was a garbage can on its side. In general I would have played their brand up more (as primary), and maybe one or two pills as...

Not sure if I should be flattered or mortified :)

Thanks pal. Only the second time we've ever used a bitmap (for the woodgrain). Lets just hope I linked the PSD to the Illy file correctly!

Awesome - thanks Adam. Coming from you, you couldn't ask for a better referral. :thankyou: I tried their site - seems to be down at the moment for me, but I'm sure they're cool.

Pretty cool job (attached) I need installed for a client - 2 vans (one Chevy, one Ford) plus an f250 pickup. I really need a top shelf shop to do this right. PM or email me if you're interested. Send me a link to your site and your work - thanks in advance!

That's cool - and I'm heading to Vegas in early April to do a workshop on truck wraps for the ISA show. Think I've found a cool place to visit while I'm out there - thanks John!

Joe - no credit for you on there? Least none that I could see. Should be a link to your site or some mention of your shop somewhere.

If you are going to use a script, I'd suggest a different one, and don't put it into a square panel then. Instead maybe outline the script itself and make the outline the panel shape.