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its all in the name The logo needs some work but in regards to the hierarchy I'm not sure that it's wrong. No, I would never have two items competing for for attention so we cant have two items of equal weight. However, if the company's name is "Silverback Signs and Graphics" the hierarchy...

trending upward The designs are trending in the right direction. Much of the advise you rec'd is valid but I would caution you against any type of equal weight. Every element should have its own level of dominance aka hierarchy. I wouldn't do anything in color until you have a functioning...

Anyone know the footprint size of the mutoh vc1300 with the media basket?

adobe AI I'm much more fluent in AI than PS. If was to build it in AI: I would start with three layers. orange glow, white glow, and star burst. Starburst effect looks similiar to an effect that shows a sparkle on the edge of a metalic object. Lots of tutorials on that effect if you google...

red vs. white Yeah, I did think a lot about that. There had been two reasons I had opted for white. First, the customer was insistent on having a black shadow and I know that a red letter with a black shadow equals bad. Second, I really wanted that content to fade way into the background...

Any recommendations on vinyl selection for split faced cinder block

design First, I did not design the logo or choose any of the font styles, other than getting the client to use arial for the contact info versus copperplate. The customer made those decisions prior to my relationship with them. Secondly, you are off the mark a little bit on your font...

less is more Yeah, I try to keep designs simple and clean without too much clutter. Using size and proximity helps me to create the proper hierarchy which generally achieves a high level of effectiveness. Yes, I would have love to do all printed graphics versus layering. My business is only...

mis-calc 13 yards of black plus 11 yards of white = 24 yrds = 72 ft. 24" wide x 72 ft = 144 Damn you work fast, Gino. I had about eight hours into input, to cut, to weeding, taping, measuring and final application and post heating. But, that did include f*** off time gabbing with the well...

nearly undetectable First, there are no bubbles and if there were those are easy to deal with. Second, the wrinkles that I reffer to are tiny little hair line, half inch imperfections. Normally, I get even the cheapest calendar vinyls to lay flat. I'm probably being more critical of myself...

custmer's point of view Great question. I guess I would put myself in the customer's shoes. How would I feel if I paid someone to develop a pattern and had seen it used somewhere else? If you did use it for customer #2 and customer #1 called you about it, what would you say? Sorry, you...

I was applying two layers, black shadow with white letters, of 12" tall cut vinyl on a steel cylindrical tanker. The paint surface has minor defects such as small raised pin pricks and slight deformation in the surface smoothness due to exterior and interior welds.

concentration If I understand you correctly, you are saying that wrinkles and bubbles are almost always avoidable given that the installer is using proper squeegee technique. Proper technique as I understand and practice is to pull the squeegee back and forth using overlapping strokes...

I know that everyone that has had laid any vinyl has heard the smart *** comment, "its crooked." hardy har har...whatever. I've been hearing it years from nearly anybody that walks by as I'm installing the graphics, regardless of how perfect they look. I know they are just joking. My...

When laying cut vinyl on irregular surfaces I find that using hi grade vinyl with an air egress it can reduce virtually all the wrinkles and bubbles. However, there can be some very small and slight wrinkles. Is having four or five very small wrinkles in about 150 sq ft an acceptable amount of...

air release a swinging sign mostly definatley puts less stress on the entire structure than a rigid mounted face. The swinging action acts as a release. Kind of like sailing. When the sail is tight an incredible amount of force is captured and propels the boat in a direction. When a sail is...

what about the foam What's the best way you've found to remove the foam? It's a real ***** on trucks that are a few years old!

avery I am installing 144 sq of avery 900 series with the easy release air egree on Tuesday. It's cut vinyl for a basic graphic package, company logo and contact info. I think the largest character is about 30" tall on the side and back of a vacuum tanker. Not sure how the cut vinyl install...

I've run into multiple occasions when a customer's want and desire violates all rules of effective design. Assuming you've pulled out all the stops to convince the client to see the light and why things are done a certain way but they just won't come around do you decline the business or just do...

I understand that the solvent based printers need to be properly cleaned and maintained in order to provide quality prints. I also know that the system needs to flushed when I head on vacation for a couple weeks and the machine will be sitting idle. Do I need to flush the printer when it will...