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Before you make that statement you should probably hire a professional to be sure.

Nice job - like 1A. Might suggest you slightly change your proportions, and reduce icon size, maybe by 30%, and get a little more separation from main copy and and secondary. My only trouble with typography on 1A is at a quick glance it can also read 'FORCE'. Maybe pull you horizontal stroke on...

Watch your legibility on main copy. Your running red on red, and blue on red, and trying to use an outline and soft shadow to make it more legible. If you tried white or light grey, it would pop more. Same with the black lettering on the fender area. At night or dusk, it will all run together...

Everything you said is true. But it's also true that this represents an opportunity for you to distinguish your shop, and why what you present is different than the garbage that is at there. The more garbage that's out there, the easier it is for me to sell. Conversely, if everyone was doing...

True, but you need to learn how to hold a bat first before you're able to even take a swing, let alone hit the ball.

A lot boils down to what is the best use of your time. And if you don't have the proper foundation in design theory, it's very difficult to try and give a crash course on all the challenges a layout might have. Like why we don't use red lettering with a black drop shadow, font usage, scale...

We don't have a distinction, or various 'levels' of logo design. It's one price for businesses under $1m in sales, and another for those over. We budget up to 15 hours of design time, and as many revisions as needed within that time frame. Thank you about the comments on the article. I...

Wow, thanks for all the comments folks. I definitely can't take all the credit - I'm blessed with some talented folks here who help make all this pretty stuff happen!

Heres a sampling of some recent logos we did in last couple of months. Its nice to be able to mix it up with requests for various types of design styles, whether it's a retro style, corporate style, or sports style. Certainly helps from getting stale! Sometimes the easiest ones are the...

To paraphrase my good friend and idol Don Draper, consider this, and it's relevancy to your project. “Clients don’t understand. Their success is related to standing out, not fitting in. One wants to be the needle in the haystack, not a haystack.” Now, examine the 5 or 6 thumbnails, and tell...

Gino, he gets like 5% royalties every time he says this. You can too! Find out how easy it is when my next book comes out! You guys crack me up LOL. Good thing I'm a vendor here. :) In all seriousness, it is nice to hear that the books have helped people improve their layouts. :thankyou:

John- It's going to not only be written for designers, but for small business owners looking to learn more about branding their business. It's going to provide examples and tips for creating a brand with impact. Maybe a refresh on some previously published concepts, as well. More than likely...

You can get through Amazon, or through my own site http://www.graphicd-signs.com/about-logo-books

Glad you have found the books to be helpful. Inspires me to keep pluggin' away at my next one---

Attaboy... :U Rock:

I'm not a lawyer but what I understand (and you can check fine print on sites like iStock), you cannot copyright a logo which uses clip art since the artwork is royalty free, and therefore not original. The original artist always maintains the rights to the clip art, and you are granted certain...

yeh, that's what they say. But when you google the first few sentences on your home page, and its verbatim on 20 or so other sites, it's not flattery, it's theft, first, and laziness, secondly. Rewrote our new site from scratch. Can't wait to see how many sites steal that one, too. What the...

I think its interesting that most people selling 'logos' to their clients that use clip art are unaware that that 'logo' is unable to be copyrighted. It's an interesting thing, because the buyer of the 'logo' could argue he assumed it was original art, or 'his', and that he'd be able to claim...

True- but success in spite of poor brand is not a valid reason to perpetuate it (That's going on my tombstone). Imagine how much more your Taco stand might be if it actually had a good identity. The reason many business owner choose to perpetuate their poor identity is that their success, or...

Big improvement from where you started. My first reaction initially was that I didn't like the font at all for the main copy. But then you took the outlining off it and the legibility immediately improved. Still not sure I'm sold on it. In print it's probably OK, but I think in an outdoor realm...