I like the way it read as a thumbnail  bam  
SIGNS  .then SLO County  then what looks like a someone walking .. don't get  that but  ...it sure read well as far as layout  that's the way to do it, you want your eye to move like that in someway and you got it.
 This is where ya your starting to form a brand, so sleep on it a bit 
the top line would have more contrast if ya used a serif font VS sans serif font 
signs, 
Which I may ask what font  does the county of Slo  use .. would use that localizes it better then contrast that 
the little guy walking put you as a 
sign walker company ? but I liked the walker carrying  the name 
, if not probably change that idea