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Illuminated signs - Pricing Model

What is your pricing model when you create an offer for an illuminated sign?

  • Price per sqm or sq inch?

  • Price per height?

  • Price per materials + %

  • Price per optimized materials + No. of LEDs + manhours + machine time + profit +...


Results are only viewable after voting.

EddieBS

New Member
The signage business eats a lot of your time.
And you have to split yourself in a lot of places
in the same time and you have to choose to make an offer fast
or to create a more comprehensive calculation
to make sure your offer is close to reality.

P.S. Multitasking is part of our DNA! :)
P.S.S. I would appreciate if you can motivate your choice :thankyou:
 

MikePro

Active Member
welcome to s101
spec. times cubic footage plus difficulty of installation plus taxes & permit fees.
 
  • Agree
Reactions: 1 user

John Miller

New Member
Make a list of ALL materials, apply your markup. Write the number down. Methodically work through the building process, think like; how long will it take me to get the tools out, that’s part of the process. Make a realistic estimate of how many hours each part of the build will take.
Figure your time in 1/2 hour segments. No steps take less than 1/2 hour. Tally up the hours you feel it will take to build the sign and multiply by your shop hourly rate. Add that number to the materials number. Decide on a CYA %, multiply your total by the CYA %. That sum is what the sign costs. This is not a fancy formula, but it’s quite foolproof. Square foot pricing is not always accurate. Say it takes 1 hour to weld the four corners of an extrusion. A 5sf box uses the same hour to weld that a 20sf box does. There are many similar examples. After you’ve made several boxes you’ll be good at estimating the construction steps and become more accurate.
GO FORTH AND QUOTE.
 
  • Agree
Reactions: 1 user

EddieBS

New Member
Y'all realize this guy is here just posting nonsense so he can promote his website. It's in his name.. eddieBullShit
I suppose you might be having a bad day — maybe mocking my name helps you feel a bit better.

Sign makers around the world have different ways of creating offers.
I live in a small corner of Europe, and I’m genuinely curious to learn if there are other methods for calculating quotes beyond the ones we’re used to here.

I’m sure there are people much smarter than me — I’m just here to learn, like everyone else.
 
  • First Place
Reactions: 1 user

White Haus

Not a Newbie
I suppose you might be having a bad day — maybe mocking my name helps you feel a bit better.

Sign makers around the world have different ways of creating offers.
I live in a small corner of Europe, and I’m genuinely curious to learn if there are other methods for calculating quotes beyond the ones we’re used to here.

I’m sure there are people much smarter than me — I’m just here to learn, like everyone else.
You can stay, Eddie. Especially after that response.
 
  • Agree
Reactions: 1 user

Gino

Premium Subscriber
So eddie, tell us the methods you're presently using to prevent going down the wrong road and wasting time..... per your own request I didn't realize you had some sorta business. We are not supposed to help people not registered properly. Please join the forum properly.
 

EddieBS

New Member
So eddie, tell us the methods you're presently using to prevent going down the wrong road and wasting time..... per your own request I didn't realize you had some sorta business. We are not supposed to help people not registered properly. Please join the forum properly.
I tried to add all my details but for some reason, it seems is not working, see print screen below:
1761186127787.png
 

EddieBS

New Member
So eddie, tell us the methods you're presently using to prevent going down the wrong road and wasting time..... per your own request I didn't realize you had some sorta business. We are not supposed to help people not registered properly. Please join the forum properly.
I am not USA english native so please bare with me.
The way I calculate a price for an illuminated channel letter sign:

1. You have to know your operational costs, I make a sum o following:
+ the cost of the machine divided by the depreciation period (or calculate the monthly leasing costs)
+ the footprint of that machine on the sign shop multiplied by the rent fee per sqm/sqf, including raw materials deposit space, operating space
+ monthly consumables parts
+ monthly maintenance
+ other fees associated with that machine
+ costs of consumption in kw/hour
+ operator costs per hour multiplied by the daily hours assigned to that machine (or how many hours that machine work/day)
+ what quantity will machine operate per hour
all the costs above will give you the cost of operating a machine

+ calculate how long will take to start the machine (e.g. for cnc: how long will take for the operator to prepare the file, calibrate the sheet on the table, cleaning the table) (i add this costs for every sheet small or big)

2. Costs of materials
+ where is possible i optimize the material (e.g. cnc: i do the nesting)
+ plexiglas + vinyl, komatex/forex/pvc foam... +return + vinyl/paint
+ miscellaneous (usually i put a percentage of 5% to cover these costs): adhesive, cables, screws, solder wire, paper wipe, cleaners

3. LEDs
+ How many LEDs will fit in the area of the letter
+ Transformer from 110/220v to 12v

5. Costs of packaging
+ material

4. Costs of labor:
+ how long will take for one man to glue the face letter to the return
+ how much costs to apply adhesive for linear meter/inch
+ costs of applying the LEDs
+ costs to apply the vinyl
+ assembly
+ packaging

5. Transport

6. Installation


I might forgot something but roughly its all here.

Now I have a clearer cost of the sign, on top of all costs you add up your margins.

The market will give you feedback if you priced your margins too high or too low (this is good for another topic :))

That's me, how about you?
 
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