Paying 220 a roll here for IJ35-10C... Maybe I should give the oracal a shot, but really like the 3M stuff. I use r-tape calendared laminate, and together they seem to work well in most applications. I wouldnt ever wrap with it though. Get both from Grimco. Might need to do a little price shopping though. My inks are $110 a pop for 440ml es3 inks. I ***** about the es3 inks all the time, but my printer is going on 3 years old, and the print head still fires 100% (knock on wood) --- so i guess I should be quiet.