Logo Redesign

[MotorCityMan]

A car club asked me to redo their logo, here's a before and after. Mine has the carbon fiber fyi

 

[slappy]

looks good but kinda reminded me of transformers

 

[visual800]

I like it but I dont like how the carbon fibers looks sharp and vivid and the other is just plain blah colors. The FB at bottom is hard to decipher at first glance

 

[Jillbeans]

Adding carbon fiber and a few outlines does not make a drastic improvement.
You cannot rely on effects to save a weak design.
This will be a nightmare for them to reproduce on trophies, T shirts, etc.
I would lose the effects, and make the FB in white in a better font.
Love....Jill

 

[Craig Sjoquist]

Excuse like the old one.

Likes the flamed phoenix and the simple Chevy graphic behind

 

[rjpjr]

I would be surprised if they accepted a design that strayed too far from the "Trans Am Phoenix" look. I would research this a little more and have another go at it.

 

[MotorCityMan]

I would be surprised if they accepted a design that strayed too far from the "Trans Am Phoenix" look. I would research this a little more and have another go at it.

I confess i need more sign research and practice but, I definitely don't need to research Trans Am's I have been in love with them for over 30 years and have owned twenty, the bird is a third gen base not a second gen.

 

[rjpjr]

...the bird is a third gen base not a second gen.

then I stand corrected. I did not recognize it with the wings filled.
Maybe if the fill was not there the wings would have more historical impact. Also, possibly slide the Phoenix down so that more of the base is visible.

...I have been in love with them for over 30 years and have owned twenty

You Sir are one lucky *******!

 

[TyrantDesigner]

so ... do you consider your logo changed from the elements you ripped out of the 3rd gen design (that is highly trademarked)?

also, the FB is horrible, I get the idea ... just doesn't work. the carbon fiber and grey to white gradient outline don't match the feel of the rest of the logo ... you have some photoshop wet dream marks on a mundane logo ... either go all the way or find a way to make the design work without the b.s. filler first.

 

[ucmj22]

yes..... but can you embroider it?.....eh.... eh

its ok. I would definitely stay away from raster effects in a logo, and I'm not fond of the font for the FB

 

[OldPaint]

in all honesty..............the original is more informative, and recognizable. this is the old saying...........if you cant dazzle them with your brilliance..........BAFFLE EM WITH BULLCRAP)))) adding fills and a couple unrecognizable alphabets..............dont make it anything...............

 

[signcrafters london]

I've always wanted to meet whomever designed Futura Black just to say "What were you thinking?" It took them 30+ years but I believe the Minnesota Vikings finally saw the light and quit using it.

 

[TyrantDesigner]

Also make sure yourself and what ever group you do this for is prepared for any trademark infringement blow back. Hate to be stuck on this ... but that is like using the shield from the harley logo and changing the text ... they might hit them hard for it.

 

[tsgstl]

Just playing around, always fun when its not your own. I'm sure this breaks every copyright rule, I was just having fun.

 

[HulkSmash]

no

 

[tsgstl]

haha
its fun to play with masks and shading if it doesn't matter

 

[rjpjr]

...slide the Phoenix down so that more of the base is visible.

maybe something like this...

 

[Gino]

Since you've owned 20 of them.... are you in this particular club ??

If so, I'd be rather eager to give them something high end looking or looking bad in front of your members.

 

[omgsideburns]

really? I liked that new one.. maybe just make it more obvious it's flaming wings and not olive branches..

 

[Ken]

I like RJ's version.