Making a standing banner for our shop, thoughts?

Peachtree Signs

New Member
Boss man wants a standing banner in the entrance so I'm coming up with a couple of design ideas, what do you think (you can tell me it looks like garbage I don't get offended easy)
 

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Gino

Premium Subscriber
That doesn't represent a peach tree in any sense of the word. Do some research first.
 

JimMoorePDS

Mimaki Sales & Service Technician
I see on your website and facebook page that this is your logo. I think it could stand a rework, but getting that past the boss man is going to be some work. The tree is unnecessary, the background is very dated, and the grid pattern and fade from wireframe on the tree doesn't translate well for this application. I see that you're located off Peachtree Industrial in Norcross. Having lived in Atlanta and Duluth for 30+ years until I moved to Nashville, I feel that people get beat over the head constantly with peachtree this and that, so much so that it's cliche now.

It's the same with Nashville companies using the image of a guitar, cowboy boots, and the words "Music City" in their logos and literature. Its sooooo overdone.

I'd step back and understand what you want to communicate to customers when they enter the shop. Right now, its just a logo and a peach tree. It doesn't give them any useful information to help them understand what the company does, believes or strives for. Maybe a concise mission statement. Maybe a short testimonial. Start with what you want the customer know in the end after seeing the banner.
 

Peachtree Signs

New Member
I hear you about the commonality of the whole peachtree thing, I'm not a fan of the logo either but the boss likes it, I've already made suggestions to fix it.

my other idea I had was to use a photo of the Atlanta cityscape and place out logo on that but I can't find a high enough resolution photo of the city
 
Pull the peach logo out of PEACHTREE and put the C back in. That would solve the biggest problem with the logo.

I like the illustration with the grid, gradients and the tree, but it doesn't match the vibe of the logo at all. It looks like a company whose designer has gone rogue and kicked the brand guidelines to the curb. It doesn't make sense. If you were an ultra-modern, quirky company posting weird stuff on social media and generally known for being really different, then the illustration is great, but the logo still doesn't reflect that.
 

Peachtree Signs

New Member
Pull the peach logo out of PEACHTREE and put the C back in. That would solve the biggest problem with the logo.

It looks like a company whose designer has gone rogue and kicked the brand guidelines to the curb.

pretty much what happened I had no say in the logo
 

Andy D

Active Member
They already know where their at, there's no sense in creating a banner stand with just your logo and some graphics...I would lose everything except for the logo
at the top and rework the bottom to include information about your business and services. You want your customers to see your (retractable?) banner stand
and recognize the need to have one in their business's reception area.
 
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I agree with Gino in that it's closer to an orange tree with off shape oranges. The grid pattern bugs me. I don't like how it goes straight up and then fades off at the top of the trees. Just all around not a huge fan.

But instead of convincing them to change the logo. Convince them to change the banner. What about doing just a small logo center on top and then making the rest of the banner about the other signs that you sell in the shop. More of an ad for your shop then just a logo. Then the logo wouldn't be as big of an issue.
 

Texas_Signmaker

Very Active Signmaker
Orange tree?? Ya'll ever been to Florida? those look like grapefruits.

With a name like Peachtree I thought you were in Peachtree City... never would of guessed Norcross. I used to live in ATL and was tired of all the peachtree crap too... oddly enough I've NEVER seen a real peachtree growing in or around north GA........................
 
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eahicks

Magna Cum Laude - School of Hard Knocks
What is the point of the banner? I would create something that at least lists or features (photos and/or text) what products you make. This is an absolute waste of time and banner.
 

Gino

Premium Subscriber
With all the input so far, this would be like that old one.........

Knock - knock
Who's there ??
PeachTree
Peachtree who ??
Peachtree.............. need I say more ?? :confused:
 

Texas_Signmaker

Very Active Signmaker
I think this particular 'm'peach cobbler' is now done - at least in the house.

It was nice for them to make that cobbler... the folks in the Senante have been waiting 3 years for that mmmmm peach cobbler, they are starving and will eat it all up before Trump gets it...wont be nothing but crumbs for him.
 

Peachtree Signs

New Member
this was my other idea, probably looks too busy

my boss likes the tree yes i know it's not anatomically correct
 

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