How is it working out for you?
Most of our customers are still price driven but the ones whom have gotten REALLY BAD quality are sometimes willing to do the quality (only after pulling teeth) the dreaded wal-mart mentality
It's working out great. It is simply a visual reflection of what I tell customers all the time anyways. I instituted a "velvet rope" policy a few years ago. I don't WANT about 60% of the possible work that walks through the doors.
For example, had a lady come in today. I had given her a really rough quote of $75/ea for 3 different 12x18 .080 aluminum
signs with mounting brackets. That was over the phone.
Well, she came in today and immediately said that she had spoken to a couple of co-workers and they both thought $75/ea was way too high and suggested she just get some coro
signs. She needs them to last 5-10 years.
I pointed at my
sign and had her read it. She left. She got the point. I'm not interested in people who want cheap. Not even a little bit.