There are many terms used in the retail industry that boil down to "license to use" when it comes to manufacturer's logo use.
The bottom line is if you lawfully resell a product you have an implied, if not actual, license to the originator's logo.
The only place that said implied license does not apply is where the seller MUST or is expected to have a direct contract with the manufacturer or licensor. Even there a 'restriction' can be iffy due to case law.
If there were no implied license then your local supermarket could not use product brand logos in their ads. Especially when they purchase from a distributor vs. factory direct. Purchases made via a distributor insures there is no direct nexus between the retailer and the producer. That is especially true in the liquor industry.
ALL alcohol product purchases, at least those above 3.5%, have to be made through a distributor by federal law.
Let me ask a question. You are doing hole sponsor
signs for a local golf tournament. The local Outback or Applebee's is one of the sponsors and you decide to use their logotype or their entire logo on the
sign in place of straight-line copy (as it doesn't cost a cent more). Are YOU violating any sort of law?