logo critique

[studio 440]

looking for critique of identity branding and logo concept for tech startup robotic s firm.

 

[signcrafters london]

I like it.

But I've been on here too much. At first glance I read it as "artbot."

 

[artbot]

i think it needs an extra "t".

 

[visual800]

back off the shading and highlights, its a little too much and "hard" looking

 

[Pat Whatley]

Needs a couple of more effects and maybe some diamond-plate thrown in.

 

[Pixels Are Bad Mmmkay?]

Is that fairy dust I see? Wow. Lose the fairy dust...lose the bevel...lose the metallic lookin' stuff and you might have a fair logo concept.

 

[lexsigns]

like it but like to see w/o all the fluff...

 

[Craig Sjoquist]

Thinks the bevels are great.

Does look modern.

Hopes the dark background is just for something to do cause it does not help contrast unless that is what ya like low contrast with all that.

The shape does over power the name,

This logo does not give a image of what this business is about, I'm a thinking at best bionics for human hands or something along that line.

That was in order of what I saw & thought.

 

[Conor Knoxx]

for me.... loose the texture background, the "sparklies" (maybe one light-star if you really need something like that) and the effects on the text. The bevel on the graphic looks ok to me.

 

[James Burke]

Not knocking your design, but your customer should really re-think their name. Yeah, it's trendy, but they've set themselves up for a lifetime of "spelling and explaining" their name to vendors, customers and the like.

Do you s'pose this might be a constant challenge for auto correct...or perhaps someone with dyslexia?

JB

 

[Jillbeans]

Is your light source coming from the same spot on the lettering and the icon?
I think the colors are too christmassy, I'd try a process blue on the lettering.
Definitely lose the background entirely.
The name reminds me more of a spacy-jetsons looking icon than a nut & bolt-looking one.
Love....jill

 

[James Burke]

than a nut & bolt-looking one.
Love....jill

I'm seeing a robot's right hand...fingers and thumb clasped here.



JB

 

[artbot]

logos don't (shouldn't) have sparkles or light sources or anything. a logo is a brain tattoo.

 

[studio 440]

thank you all. it was for packaging labels and i did get carried away with the effects but couldnt find the diamond plate.with this great forum i have learned much and thank you all.allways look in black and white first i know, but effects are so much fun

 

[peavey123]

The new one is unreadable eh. Take this logo out of photoshop and do a bunch of different layouts in your vector program. Not just the same layout with different effects.

 

[SignManiac]

You lack good contrast grasshopper...

 

[10sacer]

artbot found his logo, artbot found his logo...

 

[JoySigns]

The graphic image may be a little large in comparison to the text? The text definitely should be lightened up in the grayscale image.

 

[ucmj22]

I think youd be doing yourself a big favor by getting rid of the effects and gradients.

 

[Ian Stewart-Koster]

Design it in black & white, FIRST!
No effects, no textures. Just B & W.

If that works, a few effects will possibly help it, but design it in B&W first.

(P.S Studio 440-that diamond plate comment was meant as a joke, by the way...)