The width doesn't really matter. I would go with the widest possible because you don't want to check the print data on the ends of a roll because of the curling or lifting that can occur on print rolls. Plus you'll get a much more even heat reaction in the middle of your material.
Length - I would say I used close to 10' of print. But it's a variable length. The process requires you to print a pattern, use a loop to look at the dot alignment and then punch in the correction(s) if need be. Then you reprint and recheck until its right. Then you move to the next setting and do it all over again. Print a pattern, check the dots, make a correction, reprint, recheck - etc. The last time I did it, it used about 10 feet.