This is some really good design, it's refreshing to see this quality of design.
Your city must have some very loose
sign rules, here in California, I don't know any city where any of this would fly with some code enforcement hassle.
You can't look at your
windows without looking at your huge massive entry
sign... over here we are usually allowed 1 -2 square feet of
sign to every linear foot. Your
sign is big enough where your window graphics may not need a lot of branding. Most window graphics are made to give the building a sense of place and in your case a branding opportunity, I think you are doing that even with a huge tagline, where you miss the mark is your van wrap is like the window, your van wrap might need an equal read or you may need to emphasis your identity more.
I don't know if people will read the copy, to me it's overkill... it's not hurting anything but it looks more like a brochure than window graphics. I don't think you need your address on your window graphics. I agree with Gnmmas, I would cap parts of your website on the window graphics to make it read easier and probably make it easier to remember. I would also put a dot between "
SIGNS • BANNERS" to separate them better on the window graphics.
What does it look like from across the street? I'm thinking the tagline and the
sign is what will read best, it's possible your
sign may be disproportionate to your store frontage.
Is the
sign going to be a flat panel or dimensional?
