New logo and truck layout

[Williams Signs]

Need some advice. I think this will work but something is just not there. Any suggestions would be appreciated.

 

[GAC05]

Maybe swap the colors around?
"Richards" is the color of roots but is on top.
"Tree Service" is the color of tree tops but is down in the root area.

wayne k
guam usa

 

[Williams Signs]

Thought about that but was thinking the brown as the bark and the green as the grass.

 

[Jillbeans]

Try the name in black.
Try the TREE SERVICE in the same font as Richard's.
Phone number on back looks way stretchy.
I like the D/tree and I like the colors in the branch.
Love....Jill

 

[signmeup]

I like it but I think it could use some colour. I agree with Jill on the lower font. Not sure you need the drop shadow. It might look better without it.

 

[James Chrimes]

I like the concept. Something about it seems a little desprate to me though. I like Adrians idea, but would make the phone number smaller to fit in the color.

 

[signmeup]

I like the concept. Something about it seems a little desprate to me though. I like Adrians idea, but would make the phone number smaller to fit in the color.

I was too lazy. I like the gradient! We don't know if the budget will support a coloured swoosh but I think it helps.

 

[Gino]

I like the concept. Something about it seems a little desprate to me though. I like Adrians idea, but would make the phone number smaller to fit in the color.

That's nice.

 

[signmeup]

That's nice.

Thanks.

 

[rjpjr]

my thoughts about the logo...

The tree is a little small and looks weak and crooked. I imagine a tree service would prefer portraying the impression of healthy and symmetrical.

 

[Marlene]

I like Adrians idea

me too

I also like the concept of what you did as suggest you try the couple of tweeks to kick it up a notch

 

[Jillbeans]

I like the direction rjpjr took.
And also what Mr. Bacon did with the phone number.
But I still like your original font for the name the best.

 

[SignManiac]

I think the fonts could be better and it seems very stiff to me. Here's my approach to a truck I designed a couple of years back. Perhaps something along these lines could work?