the biggest challenge for anyone in the marketing game (imo) is to think like your potential clients,to use the words & descriptions that they would use not what we in the trade would use.
personally I think that 'wraps' is a term that the majority of business owners (since the primary market is business to business sales) understand,especially when paired with a product image & the nature of the business 'signs'...if a potential client was unfamiliar with the term I would hope that they were able to make the association..however, it is a good reminder to constantly challenge yourself in this regard.
I see TOO many people use technical terms,brand names, etc. That mean ABSOLUTELY nothing to the majority of any of your potential clients,such as dibond,nupoly,hdu..heck even corex ...in my 20+ years in this trade I've had FAR MORE Customers ask for 'you know that plastic material that looks like cardboard' than describe their need as corrugated plastic, coro, corex,etc.
obviously this is equally important when creating web content & seo...challenge yourself to think like a potential client or even better create a small survey group encompassing individuals that mirror your ideal target customers to improve your odds of using the keywords,descriptions,etc that they would utilize to search for or describe your products &/or services.
congratulations on the amazing return on this project,to see a return as large as you have as quickly as you have is not the norm ...take the money & run
& duplicate or improve on what is working for you .. When we rest...we rott.
