Adobe is a corporation, not a guy... if a guy "invented" it, that guy is probably quite pleased that Adobe is bringing it to the market place... and who cares if some other players also brought it... the same guys who understand & thrive in an awareness of established brands, offering high priced products seem to be offended at an industry leader offering something amazing at a high cost. Sure, other players might offer it for less, & those who know and trust those sources can save some money... but the big dog has it now too... and now we're all talking about it & they will make a ton of money... good for them... no reason to hold a grudge i wouldn't think..