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- Thread starter toodark
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Doug Haffner
New Member
My teacher didn't dedut any points for poor spelling.
G-Artist
New Member
That brings up an issue.
Assuming the client provides you the copy where you merely copy and paste the verbiage
and your sole input is the choice of typeface to make it fit the size of the substrate
ordered, should you even care (assuming you caught the error before cutting)?
Reminds me of a time when a high-priced ad agency either out of NY or Philly sent out copy
to local sign companies around the country for sign faces which were to be formed, decorated
and installed for their national client. Well, they spelled "Belleair" (a city in FL) as "Bellair"
and when the error was caught (after the install) the ad agency SCREAMED that the sign
maker should have caught such an obvious error since they were in a close-by city themselves.
The sign guys said (in essence) "screw you." You provided the copy and sent the P.O.
We provided everything to spec., as spelled out in YOUR P.O. Ain't our fault nor our responsibility.
Assuming the client provides you the copy where you merely copy and paste the verbiage
and your sole input is the choice of typeface to make it fit the size of the substrate
ordered, should you even care (assuming you caught the error before cutting)?
Reminds me of a time when a high-priced ad agency either out of NY or Philly sent out copy
to local sign companies around the country for sign faces which were to be formed, decorated
and installed for their national client. Well, they spelled "Belleair" (a city in FL) as "Bellair"
and when the error was caught (after the install) the ad agency SCREAMED that the sign
maker should have caught such an obvious error since they were in a close-by city themselves.
The sign guys said (in essence) "screw you." You provided the copy and sent the P.O.
We provided everything to spec., as spelled out in YOUR P.O. Ain't our fault nor our responsibility.
iSign
New Member
well, you define 2 entirely different scenarios...
"assuming you caught the error before cutting" of course you should stop the presses & correct the situation... possibly by contacting the client, but certainly don't make the banner, knowing it is spelled wrong...
Craig Sjoquist
New Member
Agrees with ..Isign... if that would have happen to me ..yes I would redo sign as soon as possible ..I really do not care who's fault it is .. it's wrong it get's changed, my name means more then a misspelled word(s)
Besides see's this type of signage here alot, letters as tall as possible from end to end so sad, ..A great reason for certified sign advertisers .. are we not craftsman (women) that are suppose to be educated in advertising signage, providing the best advertising image.
We really should think about a Signs 101 certificate .. this would help all when it come to sales and know how... Mechanics have ASE
Besides see's this type of signage here alot, letters as tall as possible from end to end so sad, ..A great reason for certified sign advertisers .. are we not craftsman (women) that are suppose to be educated in advertising signage, providing the best advertising image.
We really should think about a Signs 101 certificate .. this would help all when it come to sales and know how... Mechanics have ASE
G-Artist
New Member
It was spelled "right", just incorrectly...lol.
I am also amazed at the number of Web sites that are owned by 'graphics' people
(sign shops included) where spelling errors abound. I won't even venture
into the grammar aspects of many of them.
I remember reading many years ago, (Reader's Digest?) whether by design or
error, a shopkeeper who had an odds and ends store had a sign with a similar
mistake. Folks would go out of their way to stop in and inform the merchant
of same. Several sign guys stopped in over the course of time to offer a correction.
The reply they got was "no dice." That error brings in far more potential customers
then any sign or ad he has ever had. Once there, they were encouraged to
browse. True or not, food for thought.
Victorian Signs
New Member
You know some of the best advertising is just that: IF YOU MISS SPELL SOMETHING, ITS WORKING............BECAUSE YOU KNOW PEOPLE ARE READING ITTTTTTTTTTT.
wildside
New Member
exactly!! the one explains the other maybe