Critique/Help

[#1 SignPro]

This will be for a tool truck. Any help incorporating a wrench into this would be much appreciated.

 

[J Hill Designs]

maybe something like this? (very rough)

 

[Marlene]

I like what you did with the x on the end. maybe try it all without all the outlines and black with just the wording under the name so that the name is the focal point

 

[dsmskyline]

What about making the "X" from 2 wrenches?

 

[petesign]

Make the "c" the end of a wrench maybe. Personally, I like it as it is.

 

[WildWestDesigns]

Make the "c" the end of a wrench maybe. Personally, I like it as it is.

I agree. I like it how it is.

 

[Craig Sjoquist]

Use a wench as part of the X the slash stroke use both open end and box end just one wrench not 2

 

[Jillbeans]

I don't like the font.
You'd be better off with Hellvetica, I hate the crooked endings on the C and Ss in Arial or whatever that is.
It doesn't need the grey drop shadow.
When have you ever seen a grey shadow being cast on black?
I'd also lose the pinline black outline on the red, you don't need that either.
And...you don't need a wrench, really.
Altho Craig suggests a wench.

Love....Jill

 

[SignManiac]

Try to simplify it with less colors. this is just a quickie

 

[#1 SignPro]

Thanks for the suggestions and critique all

Thanks for all the suggestions. I'll work on it some more and post later

 

[#1 SignPro]

Little change of direction, wasn't happy with the wrench.

 

[John Butto]

me

This is what I thought of when I saw the ME, the first one was better.

 

[Pat Whatley]

The new one reads as Me Hanix. The C/wrench just isn't getting it. I liked your first one...maybe make the black bar under MECHANIX the wrench?

 

[Dave Drane]

Try to simplify it with less colors. this is just a quickie

That one nailed it. cannot be improved on that layout even if colors are changed.

 

[signmeup]

Try to simplify it with less colors. this is just a quickie

Looks good. Would look even better without the wrench.

 

[Dan Antonelli]

+1 SignManiac-

ON yours, convert to greyscale and you'll see what the issues are from a distance legibility standpoint. Always be mindful of laying down primary copy on a panel that is equal or greater value than itself. You are using the outline/drop to try and account for this, which doesnt work.

If you want to run a red panel you can then use white type with black outline. This is a really old logo I did about 15 years ago, but gives you an idea.

http://www.graphicd-signs.com/portfolio-logo-contractors#20

 

[Carl Crabtree]

Just a simler version of your 1st post

 

[sar bossier]

The new one reads as Me Hanix. The C/wrench just isn't getting it. I liked your first one...maybe make the black bar under MECHANIX the wrench?

+1 - That was my thought all along...

 

[#1 SignPro]

Thanks for ALL the help everyone. Still want to have the wrench in it and tried to fill the space with the "H" going into it and arched the "E" around it as well as kerned the letters closer. Let me know what you think, is it getting ANY better or should I scrap the wrench for the "C" idea?

 

[Jillbeans]

Scrap it.
A logo shouldn't have to be so literal, especially when it makes your brain do a "Say what?" when you're trying to decipher it. Simple and snappy works so much better.