how about something like "meet your new best friend." and that is colorado
signs.
I agree that all you need is a web url. I noticed a coro
sign on the corner not far from my house. it was using a stupid font with a shadow and had a pair of boxing gloves the word "boxing" and a phone number. I keep trying to take a picture of it so I can call when I get home but can't do it for some reason. obviously if I tried a little I could remember the number... but if it was longcityboxing.com or something super simple i would probably know more by now and maybe even setting up a lesson or match. URL's don't have to be short just easy to remember. even borderline tards can remember the name of our city and boxing if they are interested but 10 random digits... and the area code is not even ours.
I think billboards are a good idea. I also like the idea of direct marketing. I think once your billboard has been up, 2 weeks, send out a direct mail piece to help people remember and if they are near a phone (at the office right? ) you will probably get a call.
It would be interesting if you follow this post up once you get things going and let us know how it has or hasn't worked for you.