Take off every special effect you have on it
(yes I know that took time)
Render it in plain black and white.
You'll see that the P and W look really stretched/smashed.
What is PhatWall?
Would anyone but you know?
Is it designs? Signs? Graphics?
It doesn't tell us anything but is killing itself trying to.
What they said. Plus if you do choose to use this... you need to smooth out your cutout of the crown and the white specks in the side thingys look like dirt not grunge (if that was what you were trying for) The thing that should be the easiest to read (the name Phat Wall) is the littlest thing on there and you've got it so beveled that you've lost the lines of the a's.
Flat, bevelized, makes little difference. Not working and won't work with what you have. Need to start fresh and begin with sound design principles. Special effects will not carry a bad design, but a strong design will carry lame effects.